No there is not an I in team, but there Is. Producing the Northwest Folklife Festival requires so much on the part of every Individual involved. You did it. We did it. I did it. For the people. Of the People. By the People. Thank You.
We made our 350K Festival Fundraising goal after putting the message ‘Give to Make The Festival Live’ to the community at large. This is an initiation of financial transparency for this community-owned Festival.
This was my third Festival as leadership staff. Before my first I had to make a presentation to the Board on why NOT use the word ‘Free’. Why not? The word itself indicates no value. Why expect anyone to fork over money after telling them it is free? So I coined the saying ‘Free is the F Word.”
In my second year, we ended hospitality buttons for street performers resulting in a great backlash AND the migrating tribes took our Festival off their list completely. Furthermore, street performers are the only ones with their hat out besides Northwest Folklife itself with its 1.3million cash budget to meet.
According to my own calculations, the Northwest Folklife Festival should bring in $385K on site to cover direct expenses of the Festival. In the past it has hovered at $190K +/- $10K. It can bring 385K in with 38,500 folks cognisant and acting on the Festival’s need for them to pay $10 each per day. That did not happen this year with so many $1,000 gifts.
The cry to sell tickets from the general public as a solution is annoying. That is a costly proposition given the fencing required to do that. Plus, WHY must we commercialize everything? It is your Festival, people. There is even/especially an open call to perform. Pay up. Be one of the 38,500 who make it work for the rest of humanity by giving a scant $10/day.
The 2017 Northwest Folklife Festival was clean, PNW artists, most excellent weather, people wanted to support, and performers on our 25 stages did speak up for donating. And people donated. It was joyful beyond that support yet sustaining donations where none existed before is most heartening.
The Friend of Folklife Experience 2017 comprised a Festival Guide mailed in EARLY MAY, First Look – a beautiful contributor event, Friend of Folklife Headquarters — donor stewardship central — http://www.nwfolklife.org/2017/05/the-friend-of-folklife-experience-2017/ , improv – meets business objectives Staff Training, and my improv-based fundraising pitches teaming with emcees.
My idea for a cake for First Look came from our Cultural Focus: Festál Turns 20. Birthday, n’est-ce pas? Then I find a photo of my chest and feet on Twitter. Yes I use sunscreen.
— Hearth Music (@hearth_music) May 25, 2017